SPARKASSE - KWITT

Sparkasse Kwitt

To promote Kwitt, a new function within the Sparkasse app, we developed a 360° campaign which shows you all the benefits of Kwitt. In addition to the TV commercial, a Facebook bot we created was the central element of this campaign. By using the bot, users could easily create custom videos of a debt collector collecting money from an unsuspecting friend.

Agency: Jung von Matt/SPREE
Creative Direction: Jojo Hicks, Frances Rohde, Nadim Habib, Pieter Snoeck
Art Direction: Peter Schönherr, Nils Frankenbach
Copy: Julia Lackermayer, Ole Nagatis