SPARKASSE FLITZER

Sparkasse
Flitzer Opa

If you don’t take care of your retirement planning in time, it could happen that you have to give your last shirt when you are old. To make people aware of our campaign, we sent off our Flitzeropa (streaker grandpa), who literally gives his last shirt for it.

Agency: Jung von Matt/SPREE
Creative Direction: Jojo Hicks, Frances Rohde
Art Direction: Peter Schönherr, Nils Frankenbach
Copy: Ole Nagatis, Nils Frankenbach