BMW MOTORRAD

BMW MOTORRAD
Make life a ride

Riding a motorcycle is not a hobby, its a way of life. With a manifesto to push our message, we repositioned the image of BMW Motorrad. Start your engine and MAKE LIFE A RIDE.

Agency: VCCP Berlin
Creative Direction: Oliver Frank, Sebastian Oehme
Art Direction: Marian Paul
Copy: David Kauder, Jan Roters
Design: Lisa Krack, Nils Frankenbach