The Darkside of Sugar

 

Action on Sugar - The Darkside of Sugar

 

Every 8 seconds, someone dies from type 2 diabetes - yet the food
industry continues to hide sugar where we least expect it. THE DARKSIDE OF SUGAR wants to raise awareness and educate young adult consumers to reduce harm.

Agency: Serviceplan Campaign Berlin
Creative Direction: Myles Lord
Art Direction: Wenke Möller-Madhana, Nils Frankenbach
Copy: Frauke Ehlers
Music: Mokoh Music
Photography: Marco Justus Schöler

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The Music

HELP TO MAKE A NOISE ABOUT THE DANGERS OF HIDDEN SUGAR

Play the music on Spotify or your favourite music platform and help raise funds in the fight against type 2 diabetes.

 
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